On the 14th May last, the Swiss metro freebie Le Matin Bleu had a nice little article extolling the success of Swiss businesses in Europe.
Now one could be forgiven in 2008 of thinking only in terms of the European Union when one hears about, reads about or even speaks about Europe; but of course that isn't true at all. There are many countries in Europe that are not members of the E.U. and Switzerland is one of them.
The freebie quoted a source (BusinessWeek), saying that 4 Swiss businesses were in the top 50 European most profitable businesses. Wow! That ain't bad. It then went on to list the Top 10.
In the Top 10 Most Profitable European Businesses.........
4 were British.
No specific mention of them, mind.